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In a major initiative to provide the best quality Digital Imaging to Indian consumers, Sony has introduced the World’s Smallest and Lightest Interchangeable Lens Digital Cameras – the NEX-5 and NEX-3. Compact & light weight, NEX-5 and NEX-3 allow users to effortlessly capture stunning, DSLR quality photos. Equipped with Background De-focus function, Full HD movie, 7fps High Speed shooting and 3D Sweep Panorama, the new NEX series cameras deliver superb imaging experience effortlessly.
Speaking at the launch of the new NEX series, Mr. Takahiro Hirata, Category Head, Digital Imaging Sony India, said, “The launch of NEX-5 and NEX-3 marks a milestone for Sony as it yet again reinforces our strength in introducing new and revolutionary products in the market. These cameras are unique as they narrow the gap between professional and consumer segments and deliver the best imaging expertise in the hands of amateurs. We believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies.”
These cameras feature Background Defocus function which lets you enjoy one of the biggest creative advantage of interchangeable lens photography, which is, the ability to defocus the background to make your main subject stand out from the scene. 7fps of shooting speed allows users to capture fast moving action. You can record Crisp HD Movies with NEX-5 at the click of a simple record button. And lastly, by sweeping the camera from one end to the other, users can capture beautiful 3 Dimensional panorama shots.
Sony plans to capture 40 per cent share of Total Camera Market by 2011 from Andhra Pradesh.
It plans to sell 4200 units by FY11. This region will contribute 15 per cent to Sony’s camera business by FY 11. (NSS)
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