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Google has beaten out competitors Microsoft and Apple to claim the top spot as the world's most valuable brand.
Google has been ranked as the number one most valuable brand in the world, according to a new list of the top 500 global brands as determined by BrandFinance. Last year, Google was ranked number two behind Walmart.
Google’s brand value was put at $44.294 million, up from a $36.191 million valuation in 2010 — an increase of 36 percent for the Internet giant. Microsoft was ranked as the second most valuable brand with a $42.805 million dollar valuation, up from $33.605 last year. Walmart came in third this year with a $36.220 valuation.
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