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Showing posts with label coco cola. Show all posts
Showing posts with label coco cola. Show all posts

Sunday, February 20, 2011

did america reveals the coco cola formula?


One of the most closely guarded trade secrets in the history of commerce may be a secret no more: the radio show "This American Life" thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article.
According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called "Merchandise 7X." The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans. The notebook contained a number of pharmacological recipes--but the main entry, for students of commercial history, was what's believed to be the exact recipe for the soft drink: all of the ingredients listed with the exact amounts needed to whip up a batch.

Coca-Cola formula


Original formula

Published versions say it contains sugar or high fructose corn syrupcaramel colorcaffeinephosphoric acidcoca extractkola nut extract, lime extract, vanilla and glycerin. Alleged syrup recipes vary greatly. The basic “cola” taste from Coca-Cola and competing cola drinks comes mainly from vanilla and cinnamon; distinctive tastes among various brands are the result of trace flavorings such as orangelime and lemon and spices such as nutmeg.[1]

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