12:06 PM
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Steve Stoute said Grammy voters had "lost touch with contemporary popular culture" by snubbing artists like Eminem and Justin Bieber.
He added the show had become "a series of hypocrisies and contradictions", claiming both acts were only asked to perform to boost TV ratings.Last week's ceremony attracted 27m viewers - the largest since 2001.
Stoute, who is most famous for managing hip-hop arts Nas, is the chief executive of marketing company Translation and is considered to be one of the most influential voices in entertainment marketing and pop culture.
He also took the National Academy of Recording Arts and Sciences to task for snubbing Eminem in 2001, which saw the rapper's Marshall Mathers LP miss out on album of the year in favour of Steely Dan.
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