When asked about it Vikram was very happy and said that this programme works towards the eradication of poverty through sustainable urban development and also in making the environment clean and green. The actor who has been actively involved in social work is the brand ambassador of Sanjeevani Trust and the goodwill ambassador of a school for special children called 'Vidya Sudha'. He also founded 'The Vikram Foundation' that helps the underprivileged and is a precipitator of the Kasi Eye Care that provides free eye surgeries for the needy.
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